Run Variety Trials on SeedLinked
SeedLinked Collaborative Variety Trial Services is an affordable way to reduce costs in your trialing program while drastically improving the geographic granularity of data. Our variety testing methods have tight correlations to standard research station trials and offer better year-over-year and on-farm reliability. At the same time, they come in at a lower cost and have the added benefit of increasing grower awareness of your products.
From university and extension variety trials, to early-stage collaborative breeding projects, to products at the end of the breeding pipeline facing their final tests and getting ready for launch, SeedLinked has powerful tools to incorporate into your trialing program.
Collaborative variety trials are a true test of real-world performance. The data generated by trial participants correlates strongly with research station data from traditional replicated trials, but is more predictive of actual farm and garden performance. In addition, these trials capture so many sites, which means that results are less prone to environmental variability and thus more predictive year-over-year. It’s also the perfect option to generate data for powerful genotype x environment x management (GEM) assessments.
Not only is our trial model incredibly powerful, but it also helps boost adoption. Growers want two things to adopt new products: data to back up claims, and social proof. Our platform offers both, which is why varieties that have gone through collaborative variety trials have up to 68% higher adoption rates. The powerful data from these trials are able to differentiate performance by hardiness zone and zip code, and grower ratings, comments, and interactions to offer social proof.
If all that wasn’t enough, our services and software make collaborative variety trialing up to 12x cheaper than traditionally replicated, research station trials. You can do more with your trialing budget with more powerful data at lower cost.
We’ve helped institutions and seed companies run over 580 collaborative variety trials with 49K plots at 5,500 grower sites across North America since we launched our variety trialing software in 2018. Our trials have helped characterize over 1,400 vegetable varieties across 40+ crops for both agronomic and flavor traits. By feeding grower-generated performance data into product commercialization pipelines pre-launch, we can speed up time to market, reduce trialing program costs, and improve the year-over-year and on-farm reliability of trial data. Reach out to us to learn more about what SeedLinked can do for you.